The Wave theory of marketing

Following on my sentiment about the value of Macworld to Apple, it occurs to e there is a wave of hype that gets generated by events like Macworld that lasts about a year. This provides enough material for journalists and commentators (as well as the faithful) to keep Apple in the news which in turn drives people to their stores. Take away this "wave generator" and you will see traffic in the stores drop off. Events like Macworld are the seed and the focus of the dialog. Mark my words.